Joanna Schug (@joannaschug) is a social and cross-cultural psychologist at the College of William and Mary. We discuss how the concept of relational mobility helps us understand why cultures differ from one another, and why people can have difficulty adapting to a new culture. For a long time, we’ve described cultures in terms of individualism or collectivism, but there are limitations to those terms. Joanna explains how we can interpret cultural behavior better if we think about high and low relational-mobility cultures.

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